Mail is the #1 source of consumer values
84% of women said they like getting ads and coupons in the mail
74% of young adults want to receive offers and coupons in the mail
Direct Mail is 10-30 times more effective than e-mail and other digital channels
Households with incomes of $100,000 or more are twice as likely to USE A coupon than those who earn less than $35,000
73% of people find out about local businesses from coupon mailers
1/2 of all people will return to a business ONLY if they have a coupon
Consumers prefer mailed coupons over mobile and on-line coupons by a four-to-one margin!